So It Goes

So It Goes/Heart of the City (7” Single)
Stiff Records- BUY 1
13 August 1976¹

“Sometimes in life you’ve got to make a decision … this is Nick Lowe.  He is a pop musician.  Alone is his the privilege of having the first release on Stiff.  A 45 rpm recording.  Titles are ‘So It Goes’ b/w ‘Heart of the City’.  They’re really nifty … copies available direct from 32 Alexandra Street, London W2 … only 65p inc P&P or from hip record shops … this offer is not open to medallion purchasers or men who wear makeup …

This fabulous limited edition medallion struck in finest re-cycled vinyl and plated in Rio … is available to progressive music fans who have the complete works of ELP, Yes & Genesis, etc.  Just send in the sleeve artwork (not your precious records) together with a cheque/P.O. for only £99.99 to Stiff Records … If you wanna rock, we’ve got Stiffs in stock.”

— ad copy placed in Zigzag magazine, the label’s only advertising effort

¹ I may or may not have just purchased this very 45 on eBay.  I particularly dig the encouragement to “PLAY LOUD”.