“So we touched on what’s uncool. But what about the flip side? Well, here are some artists that you could never go wrong with using as a measuring stick for coolness: Neil Young, Radiohead, Bob Dylan, the Beatles, all pre-1970 jazz musicians, Public Image Ltd., Lou Reed, Patti Smith, Sonic Youth, all rappers (except isolated white ones and, ironically, Coolio), Van Morrison, Frank Zappa, Spoon, Sly and the Family Stone, all blues artists, Led Zeppelin, Spoon, Bonnie “Prince” Billy, Big Star, all Motown artists, Jeff Buckley, Iron and Wine, Cocteau Twins, Wilco, and all pre-1970 country artists. Even if you have never heard a note by an artist on this list, you can still drop their name and appear in the know.”